Dwivedi, Yogesh Kumar; Choudrie, Jyoti; Brinkman, … - In: Industrial Management & Data Systems 106 (2006) 5, pp. 700-718
Purpose – To describe the development of a survey instrument designed to measure consumer perceptions of the broadband adoption within the UK households. Design/methodology/approach – A survey research approach was employed to achieve overall aim and following three objectives of this...