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Brand management
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Beverland, Michael
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Industrial marketing management : the international journal for industrial and high-tech firms
9
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6
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ECONIS (ZBW)
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51
Controlled infection! Spreading the brand message through viral marketing
Dobele, Angela
;
Toleman, David
;
Beverland, Michael
- In:
Business horizons
48
(
2005
)
2
,
pp. 143-150
Persistent link: https://www.econbiz.de/10006162438
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52
Whither industry leaders? Lessons from haute couture
Beverland, Michael
- In:
Business horizons
47
(
2004
)
2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10006166436
Saved in:
53
In search of the right in-store music
Morrison, Michael
;
Beverland, Michael
- In:
Business horizons
46
(
2003
)
6
,
pp. 77-82
Persistent link: https://www.econbiz.de/10006168145
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54
Crafting a competitive advantage: tempering entrepreneurial action with positioning-based values
Beverland, Michael
;
Lockshin, Lawrence S.
- In:
Qualitative market research : an international journal
7
(
2004
)
3
,
pp. 172-182
Persistent link: https://www.econbiz.de/10006021062
Saved in:
55
Uncovering "theories-in-use": building luxury wine brands
Beverland, Michael
- In:
European journal of marketing : EJM
38
(
2004
)
3-4
,
pp. 446
Persistent link: https://www.econbiz.de/10006081265
Saved in:
56
The #8216real thing#8217: Branding authenticity in the luxury wine trade
Beverland, Michael
- In:
Journal of business research : JBR
59
(
2006
)
2
,
pp. 251-258
Persistent link: https://www.econbiz.de/10006713656
Saved in:
57
Barriers to network innovation in UK ethnic fresh produce supply
Hingley, Martin
;
Lindgreen, Adam
;
Beverland, Michael
- In:
Entrepreneurship and regional development : an …
22
(
2010
)
1
,
pp. 77-97
Persistent link: https://www.econbiz.de/10008374042
Saved in:
58
Boundary conditions to business relationships in China: the case of selling wine in China
Beverland, Michael
- In:
The journal of business & industrial marketing
24
(
2009
)
1-2
,
pp. 27-34
Persistent link: https://www.econbiz.de/10008177364
Saved in:
59
Right‐Wing Customers—The Enemy of Innovation
Beverland, Michael
- In:
Design management review
21
(
2010
)
3
,
pp. 64-72
Persistent link: https://www.econbiz.de/10008703910
Saved in:
60
Building corporate reputation with stakeholders: Exploring the role of message ambiguity for social marketers
Dickinson-Delaporte, Sonia
;
Beverland, Michael
; …
- In:
European journal of marketing : EJM
44
(
2010
)
11
,
pp. 1856-1875
Persistent link: https://www.econbiz.de/10008720164
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