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Advertising
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Ford, John B.
141
Honeycutt Jr, Earl D.
20
Merchant, Altaf
17
LaTour, Michael S.
15
West, Douglas C.
10
Honeycutt, Earl D.
9
Mottner, Sandra
7
Sargeant, Adrian
7
Ibrahim, Essam
4
Kirchner, Theresa A.
4
Magnini, Vincent P.
4
Owens, Margaret
4
Thelen, Shawn
4
Clarke III, Irvine
3
Clarke, Irvine
3
Flaherty, Theresa B.
3
Jain, Varsha
3
Karande, Kiran
3
Karande, Kiran W.
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Purwanegara, Mustika Sufiati
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Rose, Gregory
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Seifert, Bruce M.
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Berry, Christopher
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Burton, Scot
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Case, F. Mark
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Glassman, Myron
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Henthorne, Tony L.
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Honeycutt, Earl Jr.
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Joseph, Beatriz
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Joseph, Mathew
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Latour, Michael S.
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Li, Ling
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2
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Journal of advertising research
28
International marketing review
16
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of business research : JBR
13
International Marketing Review
9
International journal of nonprofit and voluntary sector marketing
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Journal of Business Research
5
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of Services Marketing
3
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3
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2
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2
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2
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2
Organizations and markets in emerging economies
2
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2
The journal of product & brand management
2
The journal of services marketing
2
Business Horizons
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
1
European Business Review
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
International Journal of Contemporary Hospitality Management
1
International journal of advertising : the review of marketing communications
1
International journal of electronic customer relationship management : IJECRM
1
International journal of production research
1
International journal of production research : American Institute of Industrial Engineers ; Society of Manufacturing Engineers
1
Journal of Business & Industrial Marketing
1
Journal of Consumer Marketing
1
Journal of World Business
1
Journal of business ethics : JOBE
1
Journal of business logistics : JBL
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing education : JME
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Leadership in nonprofit organizations ; Vol. 1
1
Managing service quality : MSQ ; an international journal
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ECONIS (ZBW)
72
OLC EcoSci
59
Other ZBW resources
16
RePEc
9
USB Cologne (EcoSocSci)
1
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61
Relational benefits and manufacturer satisfaction : an empirical study of logistics service in supply chain
Li, Ling
;
Ford, John B.
;
Zhai, Xin
;
Xu, Li
- In:
International journal of production research
50
(
2012
)
19
,
pp. 5445-5459
Persistent link: https://www.econbiz.de/10009668004
Saved in:
62
How corporate culture drive advertising and promotion budgets : best practices combine heuristics and algorithmic tools
West, Douglas C.
;
Ford, John B.
;
Farris, Paul W.
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10010383787
Saved in:
63
Strategic marketing in an international marketplace
Ford, John B.
(
ed.
);
Crittenden, Victoria Lynn
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011540145
Saved in:
64
The naked truth : revealing the affinity for graphic sexual appeals in advertising
Reichert, Tom
;
LaTour, Michael S.
;
Ford, John B.
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 436-448
Persistent link: https://www.econbiz.de/10009269499
Saved in:
65
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
-
2006
-
1. publ.
Persistent link: https://www.econbiz.de/10003263483
Saved in:
66
Sales management : a global perspective
Honeycutt, Earl D.
;
Ford, John B.
;
Simintiras, Antonis C.
-
2003
Persistent link: https://www.econbiz.de/10001724919
Saved in:
67
The role of economic freedom in explaining penetration of consumer durables
Ford, John B.
- In:
Journal of world business : JWB
33
(
1998
)
1
,
pp. 69-86
Persistent link: https://www.econbiz.de/10001242787
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68
The development and validation of a Chinese American affiliation scale
Harrison, Kristina
;
Ford, John B.
;
Karande, Kiran
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 331-345
Persistent link: https://www.econbiz.de/10013194543
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69
How strong is the pull of the past? : measuring personal nostalgia evoked by advertising
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 150-165
Persistent link: https://www.econbiz.de/10009778472
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70
The tension between strategy and execution : challenges for international advertising research : globalization is much more than universal branding
Ford, John B.
;
Mueller, Barbara
;
Taylor, Charles Raymond
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 27-41
Persistent link: https://www.econbiz.de/10009127019
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