The development and validation of a Chinese American affiliation scale
Year of publication: |
2022
|
---|---|
Authors: | Harrison, Kristina ; Ford, John B. ; Karande, Kiran ; Merchant, Altaf ; Zhang, Weiyong |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 143.2022, p. 331-345
|
Subject: | Chinese Americans | Consumer acculturation | Consumer affiliation | Scale development | Structural equation modeling | China | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model |
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