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Consumer psychology for marketing
Foxall, Gordon R.; Goldsmith, Ronald E.; Brown, Stephen - 1998 - 2. ed.
Persistent link: https://www.econbiz.de/10004376247
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Opinion Leaders and Opinion Seekers: Two New Measurement Scales
Reinecke Flynn, Leisa; Goldsmith, Ronald E.; Eastman, … - In: Journal of the Academy of Marketing Science 24 (1996) 2, pp. 137-147
Persistent link: https://www.econbiz.de/10006153960
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Theory and measurement of consumer innovativeness: A transnational evaluation
Goldsmith, Ronald E.; d'Hauteville, François; Flynn, … - In: European journal of marketing : EJM 32 (1998) 3-4, pp. 340-353
Persistent link: https://www.econbiz.de/10006098681
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Cause-brand alliances: does the cause help the brand or does the brand help the cause?
Lafferty, Barbara A.; Goldsmith, Ronald E. - In: Journal of business research : JBR 58 (2005) 4, pp. 423-429
Persistent link: https://www.econbiz.de/10006713946
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The development of a scale to measure perceived corporate credibility
Newell, Stephen J.; Goldsmith, Ronald E. - In: Journal of business research : JBR 52 (2001) 3, pp. 235-248
Persistent link: https://www.econbiz.de/10006725755
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A Short, Reliable Measure of Subjective Knowledge
Flynn, Leisa Reinecke; Goldsmith, Ronald E. - In: Journal of business research : JBR 46 (1999) 1, pp. 57-66
Persistent link: https://www.econbiz.de/10006730653
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Corporate Credibility's Role in Consumers' Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad
Lafferty, Barbara A.; Goldsmith, Ronald E. - In: Journal of business research : JBR 44 (1999) 2, pp. 109-116
Persistent link: https://www.econbiz.de/10006731827
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The King and Summers Opinion Leadership Scale: Revision and Refinement
Reinecke Flynn, Leisa; Goldsmith, Ronald E.; Eastman, … - In: Journal of business research : JBR 31 (1994) 1, pp. 55-64
Persistent link: https://www.econbiz.de/10006744767
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The generality-specificity issue in consumer innovativeness research
Goldsmith, Ronald E.; Freiden, Jon B.; Eastman, … - In: Technovation : the international journal of … 15 (1995) 10, pp. 601-612
Persistent link: https://www.econbiz.de/10006863322
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Heavy Users of Travel Agents: A Segmentation Analysis of Vacation Travelers
Goldsmith, Ronald E.; Litvin, Stephen W. - In: Journal of travel research : a quarterly publication of … 38 (1999) 2, pp. 127-133
Persistent link: https://www.econbiz.de/10006911274