The generality-specificity issue in consumer innovativeness research
Year of publication: |
1995
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Authors: | Goldsmith, Ronald E. ; Freiden, Jon B. ; Eastman, Jacqueline K. |
Published in: |
Technovation : the international journal of technological innovation, entrepreneurship and technology management. - Amsterdam : Elsevier Scientific Publishing Co., ISSN 0166-4972, ZDB-ID 83860. - Vol. 15.1995, 10, p. 601-612
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