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Cause-related marketing: More buck than bang?
Berglind, Matthew; Nakata, Cheryl - In: Business horizons 48 (2005) 5, pp. 443-454
Persistent link: https://www.econbiz.de/10006160911
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Antecedents and consequence of Korean and Japanese new product advantage
Nakata, Cheryl; Im, Subin; Park, Heungsoo; Ha, Young-Won - In: Journal of business research : JBR 59 (2006) 1, pp. 28-36
Persistent link: https://www.econbiz.de/10006713682
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Progress and promise: the last decade of international marketing research
Nakata, Cheryl; Huang, Yili - In: Journal of business research : JBR 58 (2005) 5, pp. 611-618
Persistent link: https://www.econbiz.de/10006713924
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Spurring Cross-Functional Integration for Higher New Product Performance: A Group Effectiveness Perspective
Nakata, Cheryl; Im, Subin - In: The journal of product innovation management : an … 27 (2010) 4, pp. 554-572
Persistent link: https://www.econbiz.de/10008410048
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The complex contribution of information technology capability to business performance
Nakata, Cheryl; Zhu, Zhen; Kraimer, Maria L. - In: Journal of managerial issues : JMI 20 (2008) 4, pp. 485-506
Persistent link: https://www.econbiz.de/10009883947
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Reexamining the link between customer orientation and business performance : the role of information systems
Zhu, Zhen; Nakata, Cheryl - In: Journal of marketing theory and practice 15 (2007) 3, pp. 187-203
Persistent link: https://www.econbiz.de/10009884886
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From impactful research to sustainable innovations for subsistence marketplaces
Nakata, Cheryl; Viswanathan, Madhubalan - In: Journal of business research : JBR 65 (2012) 12, pp. 1655-1657
Persistent link: https://www.econbiz.de/10010046438
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Activating the marketing concept in a global context: An MNC country managers' perspective
Nakata, Cheryl - In: International marketing review 19 (2002) 1, pp. 39-64
Persistent link: https://www.econbiz.de/10006259697
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Beliefs-based Businesses: Culture, Conflict, and Complement
Nakata, Cheryl - In: Business & professional ethics journal 17 (1998) 3, pp. 31-78
Persistent link: https://www.econbiz.de/10007246787
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Determinants of Korean and Japanese New Product Performance: An Interrelational and Process View
Im, Subin; Nakata, Cheryl; Park, Heungsoo; Ha, Young-Won - In: Journal of international marketing 11 (2003) 4, pp. 81-112
Persistent link: https://www.econbiz.de/10007231231