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Mature Consumer Awareness and...
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Consumer behaviour
52
Konsumentenverhalten
47
Elderly people
21
Ältere Menschen
21
USA
18
Life course
15
Older consumers
15
United States
15
Lebensverlauf
14
Market segmentation
10
Marktforschung
9
Verbraucher
9
Market research
8
Vereinigte Staaten
7
Materialism
6
Materialismus
6
Age group
5
Age groups
5
Altersgruppe
5
Familie
5
Family
5
Marketing management
5
Marketingmanagement
5
Marktsegmentierung
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life course
5
Advertising effects
4
Compulsive buying
4
Consumers
4
Financial services
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Gerontographics
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Kaufsucht
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Malaysia
4
Marketing
4
Marketing strategy
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Satisfaction
4
Socialization
4
Sozialisation
4
Stress
4
Target group
4
Werbewirkung
4
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Undetermined
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Article
119
Book / Working Paper
25
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Aufsatz in Zeitschrift
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research-article
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Aufsatz im Buch
2
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Language
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English
95
Undetermined
49
Author
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Moschis, George P.
112
Lumpkin, James R.
28
Mathur, Anil
25
Lee, Euehun
10
Strutton, David
10
Pelton, Lou E.
9
Fon Sim Ong
6
Benmoyal-Bouzaglo, Sarah
5
Choong, Kwai Fatt
5
Shannon, Randall
5
Dant, Rajiv P.
4
Hawes, Jon M.
4
Abessi, Masoud
3
Darden, William R.
3
Ferguson, Jodie L.
3
Friend, Scott B.
3
Gibler, Karen Martin
3
MOSCHIS, GEORGE P.
3
Moore, Roy L.
3
Rakrachakarn, Pakakorn
3
Smith, Ruth Belk
3
Weaver, S. Todd
3
Yamashita, Takako
3
Zhu, Meng
3
Bellenger, Danny N.
2
Bovell, Leah
2
Caballero, Marjorie J.
2
Cai, Yuanfeng
2
Chonko, Lawrence B.
2
Cox, Anthony D.
2
Cox, Dena
2
FATT, CHOONG KWAI
2
Hite, Robert E.
2
Kennett, Pamela A.
2
Nguyen Hung Vu
2
P. Moschis, George
2
Paswan, Audhesh K.
2
Pettigrew, Simone
2
Prakitsuwan, Pattharanitcha
2
Rigdon, Edward E.
2
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Institution
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Université Paris-Dauphine (Paris IX)
1
Published in...
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Journal of the Academy of Marketing Science
13
Journal of Business Research
8
Journal of business research : JBR
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of Consumer Marketing
6
Journal of Services Marketing
5
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
International journal of consumer studies
3
International journal of internet marketing and advertising : IJIMA
3
International journal of pharmaceutical and healthcare marketing : IJPHM
3
Journal of consumer behaviour : an international research review
3
Journal of retailing
3
Psychology & marketing
3
Asia Pacific Journal of Marketing and Logistics
2
Asia Pacific journal of marketing and logistics
2
International Journal of Pharmaceutical and Healthcare Marketing
2
International journal of retail & distribution management
2
Journal of Consumer Affairs
2
Journal of Marketing Practice: Applied Marketing Science
2
Journal of advertising research
2
Journal of financial services marketing : JFSM
2
Journal of marketing theory and practice
2
Services marketing quarterly
2
Springer eBook Collection
2
The journal of services marketing
2
Advances in marketing and public policy : a research annual
1
Australasian marketing journal
1
Business Horizons
1
Business horizons
1
Cogent Business & Management
1
Cogent business & management
1
Economics Papers from University Paris Dauphine
1
Financial Services Review
1
Health marketing quarterly
1
International Journal of Retail & Distribution Management
1
International journal of electronic marketing and retailing : IJEMR
1
International research in the business disciplines
1
Journal of European Real Estate Research
1
Journal of consumer behaviour
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
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ECONIS (ZBW)
73
OLC EcoSci
27
Other ZBW resources
20
RePEc
13
USB Cologne (EcoSocSci)
10
EconStor
1
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91
Internet advertising of offensive products : the effects of cartoons on adult consumer attitudes
Pakakorn Rakrachakarn
;
Moschis, George P.
;
Thittapong …
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012252811
Saved in:
92
Linking family structure to impulse-control and obsessive–compulsive buying
Baker, Andrew M.
;
Moschis, George P.
;
Rigdon, Edward E.
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
4
,
pp. 291-302
Persistent link: https://www.econbiz.de/10011570789
Saved in:
93
Explaning older consumers' low use of the internet
Jul Thanasrivanitchai
;
Moschis, George P.
;
Shannon, Randall
- In:
International journal of internet marketing and …
11
(
2017
)
4
,
pp. 355-375
Persistent link: https://www.econbiz.de/10011859085
Saved in:
94
A life course study of the effects of experienced life events on the onset and continuity of preventive healthcare behaviors
Yingwattanakul, Preecha
;
Moschis, George P.
- In:
Health marketing quarterly
36
(
2019
)
1
,
pp. 71-91
Persistent link: https://www.econbiz.de/10012200126
Saved in:
95
Beyond cognitive age : developing a multitheoretical measure of age and its assessment
Mathur, Anil
;
Fon Sim Ong
;
Choong, Kwai Fatt
; …
- In:
Journal of marketing analytics : JMA
5
(
2017
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10011748237
Saved in:
96
EXPORT MARKETING MANAGEMENT
Alexandrides, Costas George
;
Moschis, George P.
-
1977
Persistent link: https://www.econbiz.de/10003998280
Saved in:
97
Children and adolescent consumer behavior : insights from the life course paradigm
Moschis, George P.
;
Mathur, Anil
- In:
Journal of consumer behaviour
23
(
2024
)
4
,
pp. 1917-1928
Persistent link: https://www.econbiz.de/10014633917
Saved in:
98
Older Consumer Responses to Marketing Stimuli: The Power of Subjective Age
Moschis, George P.
;
Mathur, Anll
- In:
Journal of advertising research
46
(
2006
)
3
,
pp. 339-346
Persistent link: https://www.econbiz.de/10007390431
Saved in:
99
The maturing marketplace : buying habits of baby boomers and their parents
Moschis, George P.
(
contributor
)
Persistent link: https://www.econbiz.de/10004595833
Saved in:
100
Consumer socialization : a life-cycle perspective
Moschis, George P.
-
1987
-
1. [Dr.]
Persistent link: https://www.econbiz.de/10004620830
Saved in:
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