Purpose – The aim of this paper is to apply principles of the realism paradigm within qualitative research projects. Design/methodology/approach – The paper starts by establishing the usefulness of realism research for investigating marketing management phenomena, and then considers the...

Purpose: The purpose of this paper is twofold: to investigate the antecedents of resilience and to highlight the importance of resilience in achieving reconfiguration in supply chains. Design/methodology/approach: This paper draws on literature on supply chain resilience and collects data from...