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Markenführung für Stadt-Magazine am Beispiel STadtRevue Köln Magazin

Baumgarth, Carsten; Meiger, Michael - In: Erfolgreiche Führung von Medienmarken : Strategien …, (pp. 143-157). 2004

Persistent link: https://www.econbiz.de/10002042390

Marktorientierte Unternehmensführung : Grundkonzepte, Anwendungen und Lehre ; Festschrift für Hermann Freter zum 60. Geburtstag

Baumgarth, Carsten (ed.); Freter, Hermann (honouree) - 2004

Persistent link: https://www.econbiz.de/10001962009

Markenpolitik : ein Überblick zum "state of the art"

Bruhn, Manfred - In: Die Betriebswirtschaft : DBW 63 (2003) 2, pp. 179-202

Persistent link: https://www.econbiz.de/10001749709

Markenportfolio

Freter, Hermann; Wecker, Florian; Baumgarth, Carsten - In: Marketing-Management und Unternehmensführung : …, (pp. 389-419). 2002

Persistent link: https://www.econbiz.de/10001653315

Taking stock and moving forward

Dörrenbächer, Christoph; Egger de Campo, Marianne; … - 2021

This is the 100th issue of the IMB Working Papers. It contains three short papers on the series itself. The first paper takes stock of the history, content and relevance of the IMB Working Paper Series. It analyses the first 100 issues of the series in detail (Dörrenbächer in this volume, pp....

Persistent link: https://www.econbiz.de/10012649729

Empowerment from a "student as customer" perspective : literature review and development of a framework in the context of higher education

Schmidt, Holger; Baumgarth, Carsten - In: Kundenintegration & Customer Empowerment, (pp. 87-104). 2017

Following an intense literature research, and including results from a qualitative study with 24 graduate and post-graduate students from 14 different universities, this paper systematically discusses the topic of student empowerment within the context of higher education. The underlying...

Persistent link: https://www.econbiz.de/10013258850

Innovative Markenwisssenschaft #2 : Brand Co-Creation and sociopolitical activist Brands

Boltz, Dirk-Mario; Schmidt, Holger J.; Baumgarth, Carsten - In: Transfer : Zeitschrift für Kommunikation und … 67 (2021) 3, pp. 67-71

Persistent link: https://www.econbiz.de/10012648131

Innovative Markenwissenschaft #3 : Transfer

Baumgarth, Carsten; Boltz, Dirk-Mario; Schmidt, Holger J. - In: Transfer : Zeitschrift für Kommunikation und … 67 (2021) 4, pp. 57-63

Persistent link: https://www.econbiz.de/10012792940

How a corporate influencer co-creates brand meaning : the case of Pawel Dillinger from Deutsche Telekom

Hesse, Andreas; Schmidt, Holger J.; Baumgarth, Carsten - In: Corporate reputation review 24 (2021) 4, pp. 191-204

Persistent link: https://www.econbiz.de/10012666292

Pop-up-Stores im Modebereich : Erfolgsfaktoren einer vergänglichen Form der Kundeninspiration

Baumgarth, Carsten; Kastner, Olga Louisa - In: Marketing review St. Gallen : Marketingfachzeitschrift … 29 (2012) 5, pp. 34-44

Persistent link: https://www.econbiz.de/10009631667