Innovative Markenwisssenschaft #2 : Brand Co-Creation and sociopolitical activist Brands
Prof. Dr. Dirk-Mario Boltz, Prof. Dr. Holger J. Schmidt, Prof. Dr. Carsten Baumgarth
| Year of publication: |
2021
|
|---|---|
| Authors: | Boltz, Dirk-Mario ; Schmidt, Holger J. ; Baumgarth, Carsten |
| Published in: |
Transfer : Zeitschrift für Kommunikation und Markenmanagement. - Hamburg : New Business Verlag GmbH & Co. KG, ISSN 2628-3409, ZDB-ID 2966246-1. - Vol. 67.2021, 3, p. 67-71
|
| Subject: | Innovative Themen | Markenwissenschaft | Brand Co-Creation | sociopolical activist Brands |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Notes: | Zusammenfassung in englischer Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012648131