Upadhyaya, Pallavi; Mohan, P.; Karantha, Manjunatha Prasad - In: International Journal of E-Business Research (IJEBR) 13 (2017) 4, pp. 55-69
Development of Micro, Small and Medium Enterprise (MSME) sector in India has been a priority issue. They constitute 95 percent of total industrial units, provide huge employment opportunities and contribute significantly to GDP. Prior research indicates that B2B e-marketplace offers ample...