Dwivedi, Abhishek; Miles, Morgan; Oczkowski, Eddie; … - In: Journal of Business & Industrial Marketing 35 (2019) 8, pp. 1311-1322
Purpose: Relational engagement is offered as a framework to describe how buyers and sellers conduct exchange. Relational engagement is conceptualized as a higher-order construct comprising three dimensions: legal bonds, knowledge exchange and co-production. This paper aims to examine the...