"In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to 'brand'-and therefore differentiate-a sport club, player, code or event in a highly competitive entertainment market. For anyone seeking...

Correct estimates of import demand elasticities are essential for measuring the gains from trade and predicting the impact of trade policies. We show that estimates of import demand elasticities hinge critically on whether they are derived using trade quantities or trade values, and this...

Philosophies of Organizational Change explains the assumptions that drive different perspectives on organizational change management. The book describes and examines the myriad philosophical interpretations of change, revealing how and why managers confront change using so many competing...