Sport branding insights
Year of publication: |
[2020]
|
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Authors: | Stavros, Constantino ; Smith, Aaron |
Publisher: |
2020: London : Routledge |
Subject: | Sport | Sports | Marketing | Markenführung | Brand management |
Description of contents: |
Introduction: The sport of branding -- Understanding sports brands -- Building sports brands -- Mobilising sports brands -- Leveraging sports brands.
Table of Contents [gbv.de]
|
Extent: | 96 Seiten |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index |
ISBN: | 978-0-367-33164-1 ; 978-0-429-31824-5 |
Classification: | Sport, Freizeit, Erholung: Allgemeines |
Source: | ECONIS - Online Catalogue of the ZBW |
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