Few studies in the business ethics literature explore marginalized populations, such as the racially minoritized entrepreneur. This absence is an ethical issue for the business academy as it limits the advancement of racial epistemologies. This study explores how this exclusionary space emerges...

chapter 1 The Proactive New Product Development Process -- chapter 2 New Product Innovation Strategy -- chapter 3 OPPORTUNITY IDENTIFICATION AND IDEA GENERATION: THE FUZZY FRONT END -- chapter 4 Out of the Fuzzy Front End into the Design Phase -- chapter 5 The Concept Test -- chapter 6...

Polyhedral methods for choice-based conjoint analysis provide a means to adapt choice-based questions at the individual-respondent level and provide an alternative means to estimate partworths when there are relatively few questions per respondent, as in a Web-based questionnaire. However, these...

Purpose – This study surveys a broad spectrum of new product development (NPD) projects from the biochemistry industry in the USA, Canada, Germany, the UK, and Belgium with the purpose of exploring the role of the organizational activity factors in the NPD success. Design/methodology/approach...

Purpose – This paper seeks to explore how moderation can and should be modeled in cross‐national/cultural contexts. A multi‐national study of consumer involvement is utilized to demonstrate proper methods for modeling the different types of moderation. Design/methodology/approach – Using...

Purpose – The purpose of this research is to examine gender differences in information search procedures and selection criteria relative to purchase situation and social and financial risk aversion. Design/methodology/approach – An online questionnaire was completed by 497 males and 877...

We explore the extent to which the structure of incentives affects trust. We hypothesize that the degree to which different incentive mechanisms emphasize competition (via the perceived intentions of others) and entitlements (via the perceived property rights) will affect individuals' subsequent...