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Regret and satisfaction as determinants of lapsed donor recommencement decisions
Bennett, Roger - In: Journal of nonprofit & public sector marketing 21 (2009) 4, pp. 347-366
Persistent link: https://www.econbiz.de/10003930586
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What makes a marketer? : development of "marketing professional identity" among marketing graduates during early career experiences
Bennett, Roger - In: Journal of marketing management : MM 27 (2011) 1/2, pp. 8-27
Persistent link: https://www.econbiz.de/10008841753
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The use of marketing metrics by British fundraising charities : a survey of current proctive
Bennett, Roger - In: Journal of marketing management : MM 23 (2007) 9/10, pp. 959-989
Persistent link: https://www.econbiz.de/10003604029
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Advertising message strategies for encouraging young White working class males to consider entering British universities
Bennett, Roger - In: Journal of business research : JBR 60 (2007) 9, pp. 932-941
Persistent link: https://www.econbiz.de/10003539802
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Perceived importance of performance management metrics among UK theatre companies : an empirical investigation
Bennett, Roger - In: The international journal of productivity and … 58 (2009) 7, pp. 670-693
Persistent link: https://www.econbiz.de/10009525929
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What else should I support? : an empirical study of multiple cause donation behavior
Bennett, Roger - In: Journal of nonprofit & public sector marketing 24 (2012) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10009531950
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Why urban poor donate : a study of low-income charitable giving in London
Bennett, Roger - In: Nonprofit and voluntary sector quarterly 41 (2012) 5, pp. 870-891
Persistent link: https://www.econbiz.de/10009664030
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Selection of individuals to serve on major gift fundraising teams : a study of membership choice criteria
Bennett, Roger - In: International journal of nonprofit & voluntary sector … 17 (2012) 1, pp. 49-64
Persistent link: https://www.econbiz.de/10009709035
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Factors influencing the probability of early lapse of face to face recruited charity donors
Bennett, Roger - In: International review on public and non-profit marketing 10 (2013) 2, pp. 129-142
Persistent link: https://www.econbiz.de/10009761501
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How small charities formulate marketing responses to major reductions in income : a study of nonprofit contemporary dance companies
Bennett, Roger - In: Qualitative market research : an international journal 17 (2014) 1, pp. 58-76
Persistent link: https://www.econbiz.de/10010247493