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Schmitt, Bernd (contributor); Lee, Leonard (contributor); … - 2015

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Schmitt, Bernd - In: Handbuch Kommunikation : Grundlagen, innovative …, (pp. 697-711). 2009

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Schmitt, Bernd - 2010

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Schmitt, Bernd - In: The journal of brand management : an international journal 16 (2008/09) 7, pp. 417-419

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Schmitt, Bernd - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 261-264

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Schmitt, Bernd - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 249-252

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Schmitt, Bernd - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 61 (2015) 3, pp. 45-46

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Schmitt, Bernd - In: Cracking the code : leveraging consumer psychology to …, (pp. 3-20). 2012

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Schmitt, Bernd - In: Marketing letters : a journal of research in marketing 31 (2020) 1, pp. 3-6

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