Pecotich, Anthony; Purdie, Felicity J.; Hattie, John - In: European Journal of Marketing 37 (2003) 3/4, pp. 498-529
An evaluation of executive perceptions of strategic typologies is presented in the Australian context. Specifically, four strategic typologies (growth versus retrenchment, the product/market matrix, the grand strategy alternatives, and Porter's generic strategies) were compared using...