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Commentary-Defensive Marketing...
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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RePEc
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51
Brand Loyalty Programs: Are They Shams?
Shugan, Steven M.
- In:
Marketing science : the marketing journal of the …
24
(
2005
)
2
,
pp. 185-193
Persistent link: https://www.econbiz.de/10006876999
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52
Comments on Competitive Responsiveness
Shugan, Steven M.
- In:
Marketing science : the marketing journal of the …
24
(
2005
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10006878239
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53
Editorial: The Impact of Advancing Technology on Marketing and Academic Research
Shugan, Steven M.
- In:
Marketing science : the marketing journal of the …
23
(
2004
)
4
,
pp. 469-475
Persistent link: https://www.econbiz.de/10006880692
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54
Editorial: Consulting, Research, and Consulting Research
Shugan, Steven M.
- In:
Marketing science : the marketing journal of the …
23
(
2004
)
2
,
pp. 173-179
Persistent link: https://www.econbiz.de/10006880823
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55
Editorial: Endogeneity in Marketing Decision Models
Shugan, Steven M.
- In:
Marketing science : the marketing journal of the …
23
(
2004
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10006882481
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56
Editorial: Journal Rankings: Save the Outlets for Your Research
Shugan, Steven M.
- In:
Marketing science : the marketing journal of the …
22
(
2003
)
4
,
pp. 437-441
Persistent link: https://www.econbiz.de/10006884377
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57
A Thanks to the Many Individuals Who Make Publication of Marketing Science Possible
Shugan, Steven M.
- In:
Marketing science : the marketing journal of the …
22
(
2003
)
3
,
pp. III
Persistent link: https://www.econbiz.de/10006885940
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58
Editorial: Compartmentalized Reviews and Other Initiatives: Should Marketing Scientists Review Manuscripts in Consumer Behavior?
Shugan, Steven M.
- In:
Marketing science : the marketing journal of the …
22
(
2003
)
2
,
pp. 151-160
Persistent link: https://www.econbiz.de/10006887966
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59
Editorial: Defining Interesting Research Problems
Shugan, Steven M.
- In:
Marketing science : the marketing journal of the …
22
(
2003
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10006889618
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60
In Search of Data: An Editorial
Shugan, Steven M.
- In:
Marketing science : the marketing journal of the …
21
(
2002
)
4
,
pp. 369-377
Persistent link: https://www.econbiz.de/10006891967
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