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Rejoinder-Think Theory Testing, Not Realism
Shugan, Steven M. - In: Marketing science : the marketing journal of the … 28 (2009) 5, pp. 1001
Persistent link: https://www.econbiz.de/10008318771
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Commentary-Relevancy Is Robust Prediction, Not Alleged Realism
Shugan, Steven M. - In: Marketing science : the marketing journal of the … 28 (2009) 5, pp. 991-1000
Persistent link: https://www.econbiz.de/10008318772
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Statement from the Editor Regarding "New Perspectives on Customer 'Death' Using a Generalization of the Pareto/NBD Model"
Shugan, Steven M. - In: Marketing science : the marketing journal of the … 29 (2010) 6, pp. 1165-1166
Persistent link: https://www.econbiz.de/10008762677
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Commentaries and Rejoinder to "Does Quality Win? Network Effects Versus Quality in High-Tech Markets"
Ratchford, Brian T.; Shugan, Steven M.; Reibstein, David J. - In: Journal of marketing research : JMR 46 (2009) 2, pp. 150-162
Persistent link: https://www.econbiz.de/10008226433
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Editorial: Thanks to the Many Individuals Who Make Publication of Marketing Science Possible
Shugan, Steven M. - In: Marketing science : the marketing journal of the … 26 (2007) 3, pp. 285-292
Persistent link: https://www.econbiz.de/10007747542
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Editorial-Causality, Unintended Consequences and Deducing Shared Causes
Shugan, Steven M. - In: Marketing science : the marketing journal of the … 26 (2007) 6, pp. 731-741
Persistent link: https://www.econbiz.de/10007893551
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The Editor's Secrets
Shugan, Steven M. - In: Marketing science : the marketing journal of the … 26 (2007) 5, pp. 589-595
Persistent link: https://www.econbiz.de/10007870865
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Editorial-It's the Findings, Stupid, Not the Assumptions
Shugan, Steven M. - In: Marketing science : the marketing journal of the … 26 (2007) 4, pp. 449-459
Persistent link: https://www.econbiz.de/10007870877
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Editorial—The Anna Karenina Bias: Which Variables to Observe?
Shugan, Steven M. - In: Marketing science : the marketing journal of the … 26 (2007) 2, pp. 145-148
Persistent link: https://www.econbiz.de/10007722125
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Special Issue on Marketing's Information Technology Revolution: Implications for Consumer Welfare and Economic Performance - Marketing Perspectives on Federal Communications Commis...
Shugan, Steven M. - In: Journal of public policy & marketing : JPP & M ; an … 22 (2003) 1, pp. 35-40
Persistent link: https://www.econbiz.de/10007032602