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Corporate re-branding: is cult...
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Wilson, Alan
74
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35
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Gotsi, Manto
24
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12
Lewis, Marianne W.
7
Caemmerer, Barbara
5
Cambra-Fierro, Jesús
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Dawson, Patrick
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Khanyapuss Punjaisri
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Lopez, Carmen
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Cooper, Adrian
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ECONIS (ZBW)
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RePEc
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101
Qualitative data analysis software : will it ever become mainstream? ; evidence from Spain
Cambra-Fierro, Jesús
;
Wilson, Alan M.
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
1
,
pp. 17-24
Persistent link: https://www.econbiz.de/10008909618
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102
Internal branding process : key mechanisms, outcomes and moderating factors
Khanyapuss Punjaisri
;
Wilson, Alan M.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1521-1537
Persistent link: https://www.econbiz.de/10009378594
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103
Relative importance of satisfaction dimensions on service performance : a developing country context
Frimpong, Kwabena
;
Wilson, Alan M.
- In:
Journal of service management
24
(
2013
)
4
,
pp. 401-419
Persistent link: https://www.econbiz.de/10009790193
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104
Delivering loyalty via customer experience management at DHL Freight
MacGillavry, Kim
;
Wilson, Alan M.
- In:
Global business and organizational excellence : a …
33
(
2013/14
)
6
,
pp. 6-20
Persistent link: https://www.econbiz.de/10010408798
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105
An exploration of the service orientation discrepancy phenomenon in a public sector context
Caemmerer, Barbara
;
Wilson, Alan M.
- In:
The service industries journal
31
(
2011
)
3/4
,
pp. 355-370
Persistent link: https://www.econbiz.de/10008937450
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106
Internal branding as a tool to ensure the employees' brand promise delivery
Khanyapuss Punjaisri
;
Wilson, Alan M.
- In:
Marketing and management sciences : proceedings of the …
,
(pp. 326-329)
.
2010
Persistent link: https://www.econbiz.de/10003950965
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107
The influence of an organisation's corporate values on employees personal buying behaviour
Cambra-Fierro, Jesús
;
Polo-Redondo, Yolanda
;
Wilson, …
- In:
Journal of business ethics : JOBE
81
(
2008
)
1
,
pp. 157-167
Persistent link: https://www.econbiz.de/10003749155
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108
The role of internal branding in the delivery of employee brand promise
Khanyapuss Punjaisri
;
Wilson, Alan
- In:
The journal of brand management : an international journal
15
(
2007/08
)
1
,
pp. 57-70
Persistent link: https://www.econbiz.de/10003541546
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109
Management of research and development
Brech, Edward
;
Paula, Clive de
;
White, Norman
;
Wilson, Alan
-
1964
Persistent link: https://www.econbiz.de/10003184597
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110
Noise from motor vehicles : interim report
Wilson, Alan
(
contributor
)
-
1962
Persistent link: https://www.econbiz.de/10003195679
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