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Strategy-Based Performance Measurement
Slater, Stanley F.; Olson, Eric M.; Reddy, Venkateshwar K. - In: Business horizons 40 (1997) 4, pp. 37-44
Persistent link: https://www.econbiz.de/10006204580
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A Value-Based Management System
Slater, Stanley F.; Olson, Eric M. - In: Business horizons 39 (1996) 5, pp. 48-52
Persistent link: https://www.econbiz.de/10006211055
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The Performance Implications of Fit Among Business Strategy, Marketing Organization Structure, and Strategic Behavior
Olson, Eric M.; Slater, Stanley F.; Hult, G.Tomas M. - In: Journal of marketing 69 (2005) 3, pp. 49-65
Persistent link: https://www.econbiz.de/10005921823
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Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness
Olson, Eric M.; Walker Jr, Orville C.; Ruekert, Robert W. - In: Journal of marketing 59 (1995) 1, pp. 48-62
Persistent link: https://www.econbiz.de/10005997284
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Factors influencing the relative importance of marketing strategy creativity and marketing strategy implementation effectiveness
Slater, Stanley F.; Hult, G. Tomas M.; Olson, Eric M. - In: Industrial marketing management : the international … 39 (2010) 4, pp. 551-560
Persistent link: https://www.econbiz.de/10008414639
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SPECIAL FEATURE - Case in Point - Courting Excellence
Milliman, John F.; Olson, Eric M.; Slater, Stanley F. - In: Marketing management : a quarterly business management … 16 (2007) 2, pp. 14-17
Persistent link: https://www.econbiz.de/10007731225
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On the importance of matching strategic behavior and target market selection to business strategy in high-tech markets
Slater, Stanley F.; Hult, G.Tomas M.; Olson, Eric M. - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 5-17
Persistent link: https://www.econbiz.de/10007735101
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Creating and exploiting market knowledge assets
Slater, Stanley F.; Olson, Eric M.; Sørensen, Hans Eibe - In: Journal of business strategy 33 (2012) 4, pp. 18-28
Persistent link: https://www.econbiz.de/10009991372
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Patterns of cooperation during new product development among marketing, operations and R&D: Implications for project performance
Olson, Eric M.; Walker, Orville C.; Ruekert, Robert W.; … - In: The journal of product innovation management : an … 18 (2001) 4, pp. 258-271
Persistent link: https://www.econbiz.de/10006276441
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Brand activism change agents : strategic storytelling for impact and authenticity
Key, Thomas Martin; Keel, Astrid L.; Czaplewski, Andrew J. - In: Journal of strategic marketing 31 (2023) 7, pp. 1339-1355
Persistent link: https://www.econbiz.de/10014553087