Similar Search Results - EconBiz

Understanding the meaning of corporate identity: a conceptual and semiological approach

Olutayo Otubanjo, B.; Melewar, T.C. - In: Corporate Communications: An International Journal 12 (2007) 4, pp. 414-432

Purpose – The purpose of this paper is to attempt to examine how corporate identity (one of the elements of Balmer's 6Cs of corporate marketing) could be better understood, whilst also addressing how the deconstruction of one of the other elements (i.e. communications: corporate advertising)...

Persistent link: https://www.econbiz.de/10014691679

Marketing perspectives of logistics service providers

Bourlakis, Michael; Melewar, T.C. - In: European Journal of Marketing 45 (2011) 3, pp. 300-310

Purpose – This paper aims to introduce the special issue on the marketing perspectives of logistics service providers and the relevant papers. The paper also aims to introduce the concept of outsourcing in general and logistics outsourcing in particular that is directly relevant to the genesis...

Persistent link: https://www.econbiz.de/10014722717

Stanlake's introductory economics

Stanlake, G. F.; Grant, Susan - 2000 - 7th ed

Persistent link: https://www.econbiz.de/10001483629

Section 1 - Government Economic Policy - Independent Fiscal Policy

Grant, Susan - In: British economy survey 35 (2006) 2, pp. 1-5

Persistent link: https://www.econbiz.de/10007285558

Section 1 - Government Economic Policy - Running out of oil, running into trouble?

Grant, Susan - In: British economy survey 35 (2005) 1, pp. 1-4

Persistent link: https://www.econbiz.de/10006109107

Section 1 - Government economic policy - Smoking bans

Grant, Susan - In: British economy survey 34 (2005) 2, pp. 1-4

Persistent link: https://www.econbiz.de/10006110230

Section 1 - Government economic policy - Macroeconomic policy objectives

Grant, Susan - In: British economy survey 34 (2004) 1, pp. 1-4

Persistent link: https://www.econbiz.de/10006111053

Section 1 - Government economic policy - Fighting the flab

Grant, Susan - In: British economy survey 33 (2004) 2, pp. 1-4

Persistent link: https://www.econbiz.de/10006112255

SECTION 1 - Government Economic Policy - Would the UK benefit from the US adopting an inflation target?

Grant, Susan - In: British economy survey 37 (2007) 2, pp. 1-5

Persistent link: https://www.econbiz.de/10007767272

SECTION 1 - Government Economic Policy - The pound as a reserve currency -- Bonus or a curse?

Grant, Susan - In: British economy survey 38 (2007) 1, pp. 1-5

Persistent link: https://www.econbiz.de/10007885836

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