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Product entry in international markets: the effect of country‐of‐origin on first‐mover advantage
Chen, Hwei‐Chung; Pereira, Arun - In: Journal of Product & Brand Management 8 (1999) 3, pp. 218-231
An experimental design is used to examine the effect of products’ country‐of‐origin on first‐mover advantage. Specifically, focuses on the effects of favorable/unfavorable country‐of‐origin on first‐mover advantage, as well as its effects with regard to “early followers” and...
Persistent link: https://www.econbiz.de/10014896548
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The role of psychic distance in internationalization strategy evaluations and strategic choices
Horner, Stephen; Baack, Daniel; Baack, Donald - In: Journal of business strategies 33 (2016) 1, pp. 15-46
Persistent link: https://www.econbiz.de/10011521838
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Integrated advertising, promotion & marketing communications
Clow, Kenneth E.; Baack, Donald - 2007 - 3rd ed.
Persistent link: https://www.econbiz.de/10003078061
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Integrated advertising, promotion, & marketing communications
Clow, Kenneth E.; Baack, Donald - 2004 - 2. ed
Persistent link: https://www.econbiz.de/10001783094
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Integrated advertising, promotion, and marketing communications
Clow, Kenneth E.; Baack, Donald - 2002
Persistent link: https://www.econbiz.de/10004765309
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Concise enclyclopedia of advertising
Clow, Kenneth E.; Baack, Donald - 2005
Persistent link: https://www.econbiz.de/10004801721
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Integrated advertising, promotion, & marketing communications
Clow, Kenneth E.; Baack, Donald - 2004 - 2. ed
Persistent link: https://www.econbiz.de/10004781976
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The Personal Imapact of Ethical Decisiosn: A Social Penetration Theory
Baack, Donald; Fogliasso, Christine; Harris, James - In: Journal of business ethics : JOBE 24 (2000) 1, pp. 39-50
Persistent link: https://www.econbiz.de/10006910056
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MEDIA BUYER GUIDE - Reducing Perceived Risk Through Advertising Service Quality Cues
Clow, Kenneth E.; Baack, Donald; Fogliasso, Chris - In: Journal of professional services marketing 16 (1998) 2, pp. 151-162
Persistent link: https://www.econbiz.de/10007061244
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An Examination of Trade Show Participation in a Developing Country: An Exploratory Study in Turkey
Pinar, Musa; Rogers, Jerry D.; Baack, Donald - In: Journal of euro-marketing 11 (2002) 3, pp. 33-52
Persistent link: https://www.econbiz.de/10007162808