Integrated advertising, promotion, & marketing communications
Kenneth E. Clow; Donald Baack
| Year of publication: |
c2004 ; 2. ed
|
|---|---|
| Authors: | Clow, Kenneth E. ; Baack, Donald |
| Publisher: |
Upper Saddle River, NJ : Pearson/Prentice Hall |
| Subject: | Werbung | Advertising | Werbewirkung | Advertising effects | Marketingmanagement | Marketing management | Marketing | Kommunikationsstrategie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVII, 538 S zahlr. Ill., graph. Darst 1 CD-ROM |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie ; Lehrbuch ; Textbook ; CD-ROM, DVD |
| Language: | English |
| Notes: | Includes bibliographical references and indexes |
| ISBN: | 0-13-140546-2 ; 0-13-141528-X ; 0-13-106052-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001783094