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Internationalization and performance of Indian pharmaceutical firms

Kumar, Vikas; Singh, Nitish - In: Thunderbird international business review 50 (2008) 5, pp. 321-330

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Proliferation of the Internet economy : e-commerce for global adoption, resistance, and cultural evolution

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"This book specifically develops theories to understand service quality and quality management practice of EC which is completely a new and innovative effort to formulate perceptions of global consumers"--Provided by publisher

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A cross-cultural analysis of print advertising targeted to Hispanic and Non-Hispanic American consumers

Singh, Nitish; Bartikowski, Boris - In: Thunderbird international business review 51 (2009) 2, pp. 151-164

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A diagnostic framework for measuring Web-site localization

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Analyzing the cultural content of web sites: a cross-national comparison of China, India, Japan, and US

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Global e-commerce : a portal bridging the world markets

Singh, Nitish; Alhorr, Hadi S.; Bartikowski, Boris P. - In: Journal of electronic commerce research : JECR 11 (2010) 1, pp. 1-5

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E-commerce on the global platform : strategic insights on the localization-standardization perspective

Alhorr, Hadi S.; Singh, Nitish; Kim, Seung H. - In: Journal of electronic commerce research : JECR 11 (2010) 1, pp. 6-13

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Competitive strategies in emerging economies : an exploratory marketing perspective

Spillan, John E.; Parnell, John A.; Singh, Nitish - In: Journal of transnational management : the official … 12 (2007) 4, pp. 55-76

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Web site localization practices : some insights into the localization industry

Singh, Nitish; Spillan, John E.; Little, Joseph P. - In: E-adoption and socio-economic impacts : emerging …, (pp. 233-247). 2011

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A comparative analysis of Arab and US cultural values on the web

Chun, Wootae; Singh, Nitish; Sobh, Rana; Benmamoun, Mamoun - In: Journal of global marketing 28 (2015) 2, pp. 99-112

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