Aastrup, Jesper; Kotzab, Herbert; Grant, David B.; … - In: International Journal of Retail & Distribution Management 36 (2008) 8, pp. 590-606
Purpose – The purpose of this paper is to propose a model which structures and links different types of efficient consumer response (ECR) measures; it does so by considering the use of both quantitative or “hard” and qualitative or “soft” measures in ECR, emphasizing the importance and...