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Ex-ante simulation of mobile TV market based on consumers' preference data

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A forecast simulation analysis of the next-generation DVD market based on consumer preference data

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A forecast simulation analysis of the next-generation DVD market based on consumer preference data

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Strategic management of new products : ex-ante simulation and market segmentation

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The effect of new media on consumer media usage : an empirical study in South Korea

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A Forecast Simulation Analysis of the Next-Generation DVD Market Based on Consumer Preference Data

Lee, Jongsu; Choi, Jae Young; Cho, Youngsang - Technology Management, Economics and Policy Program … - 2009

Just as standards wars over formats had characterized VCRs upon introduction to the market, the next-generation DVD standards war between Blu-Ray and HD-DVD lasted six years before Blu-Ray won the contest. Beginning with stated preference data drawn from a structured conjoint survey conducted...

Persistent link: https://www.econbiz.de/10008474133