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The path of least resistance:...
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Consumer behaviour
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Vohs, Kathleen D.
61
Fennis, Bob Michaël
25
Fennis, Bob M.
21
Janssen, Loes
14
Fransen, Marieke L.
11
Aaker, Jennifer
10
Baumeister, Roy F.
10
Stroebe, Wolfgang
8
Das, Enny
7
Garbinsky, Emily N.
7
Pruyn, Ad Th H.
6
Dahl, Darren W.
5
Hamilton, Ryan
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Smeesters, Dirk
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Stillman, Tyler F.
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4
Aaker, Jennifer L.
3
Deshpandé, Rohit
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Faber, Ronald J.
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Ketelaar, Paul E.
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Paharia, Neeru
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Pruyn, Ad
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Pruyn, Ad Th. H.
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Rudd, Melanie
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Sengupta, Jaideep
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Warlop, Luk
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Adriaanse, Marieke A.
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Berger, Jonah
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Bernritter, Stefan F.
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Bruyneel, Sabrina
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Bullington, Brian
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ECONIS (ZBW)
68
OLC EcoSci
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RePEc
21
Other ZBW resources
1
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11
Customer Control and Evaluation of Service Validity and Reliability
Raaij, W.Fred Van
;
Pruyn, Ad Th H.
- In:
Psychology & marketing
15
(
1998
)
8
,
pp. 811-834
Persistent link: https://www.econbiz.de/10006991112
Saved in:
12
Service validity and service reliability of search, experience and credence services: A scenario study
Galetzka, Mirjam
;
Verhoeven, Joost W.M.
;
Pruyn, Ad Th H.
- In:
International journal of service industry management : IJSIM
17
(
2006
)
3
,
pp. 271-283
Persistent link: https://www.econbiz.de/10007265515
Saved in:
13
Service validity and service reliability of search, experience and credence services: A scenario study
Galetzka, Mirjam
;
Verhoeven, Joost W.M.
;
Pruyn, Ad Th H.
- In:
International journal of service industry management : IJSIM
17
(
2006
)
3-4
,
pp. 271-283
Persistent link: https://www.econbiz.de/10007287812
Saved in:
14
The Impact of Employee Communication and Perceived External Prestige on Organizational Identification
Smidts, Ale
;
Pruyn, Ad Th H.
;
Riel, Cees B.M.van
- In:
Academy of Management journal : AMJ
44
(
2001
)
5
,
pp. 1051
Persistent link: https://www.econbiz.de/10006114624
Saved in:
15
Brand placement disclosure effects on persuasion : the moderating role of consumer self-control
Janssen, Loes
;
Fransen, Marieke L.
;
Wulff, Rebecca
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 503-515
Persistent link: https://www.econbiz.de/10011580775
Saved in:
16
Celebrity vs. influencer endorsements in advertising : the role of identification, credibility, and Product-Endorser fit
Schouten, Alexander P.
;
Janssen, Loes
;
Verspaget, Maegan
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 258-281
Persistent link: https://www.econbiz.de/10012200481
Saved in:
17
Disentangling location-based advertising : the effects of location congruency and medium type on consumers' ad attention and brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Riet, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 356-367
Persistent link: https://www.econbiz.de/10011689882
Saved in:
18
"Opening" location-based mobile ads : how openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Woudenberg, …
- In:
Journal of business research : JBR
91
(
2018
),
pp. 277-285
Persistent link: https://www.econbiz.de/10011902963
Saved in:
19
The success of viral ads : social and attitudinal predictors of consumer pass-on behavior on social network sites
Ketelaar, Paul E.
;
Janssen, Loes
;
Vergeer, Maurice
; …
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2603-2613
Persistent link: https://www.econbiz.de/10011491433
Saved in:
20
Influencer advertising on Instagram : product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
Janssen, Loes
;
Schouten, Alexander P.
;
Croes, Emmelyn A. J.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 101-127
Persistent link: https://www.econbiz.de/10013167386
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