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Enhancing brand image via sponsorship: Strength of association effects

Zdravkovic, Srdan; Till, Brian D - In: International journal of advertising : the quarterly … 31 (2012) 1, pp. 113-133

Persistent link: https://www.econbiz.de/10009836712

Exploring the chain of effects between local identity and expatriate consumers' preference for local food brands

Miocevic, Dario; Brecic, Ruzica; Zdravkovic, Srdan - In: The journal of product & brand management 31 (2022) 5, pp. 718-730

Persistent link: https://www.econbiz.de/10013407497

Does country‐of‐origin matter to Generation Y?

Zdravkovic, Srdan - In: Young Consumers 14 (2013) 1, pp. 89-102

Purpose – This study aims to examine how members of American Generation Y cohort feel about the USA and the USA's major trading partners. In addition, the study's purpose is to find out whether product's country‐of‐origin (COO) plays a role when members of Generation Y evaluate products....

Persistent link: https://www.econbiz.de/10015044327

Culturally customizing websites for US Hispanic online consumers

Singh, Nitish; Baack, Daniel W.; Pereira, Arun; Baack, … - In: Journal of advertising research 48 (2008) 2, pp. 224-234

Persistent link: https://www.econbiz.de/10003742666

The difficulties in using a cost leadership strategy in emerging markets

Baack, Daniel W.; Boggs, David J. - In: International journal of emerging markets 3 (2008) 2, pp. 125-139

Persistent link: https://www.econbiz.de/10003743805

Creativity and memory effects : recall, recognition, and an exploration of nontraditional media

Baack, Daniel W.; Wilson, Rick T.; Till, Brian D. - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 85-94

Persistent link: https://www.econbiz.de/10003808343

Culture and web communications

Baack, Daniel W.; Singh, Nitish - In: Journal of business research : JBR 60 (2007) 3, pp. 181-188

Persistent link: https://www.econbiz.de/10003428808

Are multinationals localizing their web sites? : the link between managerial attitudes and MNE web content

Singh, Nitish; Baack, Daniel W.; Bott, Jennifer P. - In: International journal of commerce and management 20 (2010) 3, pp. 258-267

Persistent link: https://www.econbiz.de/10008688973

Psychic distance and directional equivalence : a theoretical framework

Parente, Ronaldo; Baack, Daniel W.; Almeida, Victor - In: A new generation in international strategic management, (pp. 308-325). 2007

Persistent link: https://www.econbiz.de/10003607875

International marketing

Baack, Daniel W.; Harris, Eric G.; Baack, Donald - 2013

Persistent link: https://www.econbiz.de/10009526511

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