Extent: | XXXIII, 583, [114] S. Ill., Kt. 29 cm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | English |
Notes: | Includes bibliographical references and index |
ISBN: | 978-1-4522-2635-4 ; 978-1-4129-8799-8 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009526511