Extent:
XXXIII, 583, [114] S.
Ill., Kt.
29 cm
Type of publication: Book / Working Paper
Type of publication (narrower categories): Lehrbuch ; Textbook
Language: English
Notes:
Includes bibliographical references and index
ISBN: 978-1-4522-2635-4 ; 978-1-4129-8799-8
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10009526511