Gauri, Dinesh Kumar; Pauler, Janos Gabor; Trivedi, Minakshi - In: Marketing Science 28 (2009) 3, pp. 502-515
Standardizing performance expectations across different outlets within a chain, differing in their individual features, their consumers, and the nature of competition they face, can be an onerous task. We develop an integrated, nonlinear, block group-level market share model of store...