Cheung, Fanny S.L.; Leung, Wing-Fai - In: International Business Review 16 (2007) 2, pp. 251-268
This paper examines the expansion of multinational enterprises (MNEs) in a service industry to a country which is both developing and in transition--i.e. the advertising industry in China--to assess how useful the stages theory is in understanding internationalisation issues in today's...