Purpose: This article proposes a model for benchmarking tourism quality of life (QoL) that is practical and affordable to implement by communities of all sizes. The model is tested on a group of 30 mountain towns in the Appalachian region of the United States. Design/methodology/approach: An...

<title>ABSTRACT</title> This article describes a study measuring the attitudes of higher education professionals about the marketing policies of their institutions. The study employed elements of qualitative and quantitative methods. Results of the study indicate that respondents agree that marketing efforts...