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Stigma by association in coupon redemption : looking cheap because of others

Argo, Jennifer J.; Main, Kelley J. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 4, pp. 559-572

Persistent link: https://www.econbiz.de/10003806878

Stigma by Association in Coupon Redemption: Looking Cheap because of Others

Argo, Jennifer J.; Main, Kelley J. - In: Journal of consumer research : JCR ; an … 35 (2008) 4, pp. 559-572

Persistent link: https://www.econbiz.de/10008151112

Meta-Analyses of the Effectiveness of Warning Labels

Argo, Jennifer J.; Main, Kelley J. - In: Journal of public policy & marketing : JPP & M ; an … 23 (2004) 2, pp. 193-208

Persistent link: https://www.econbiz.de/10007026026

Stigma by Association in Coupon Redemption: Looking Cheap because of Others

Argo, Jennifer J.; Main, Kelley J. - In: Journal of Consumer Research 35 (2008) 4, pp. 559-572

The present research establishes that the innocuous behavior of coupon redemption is capable of eliciting stigma by association. The general finding across four studies shows that the coupon redemption behavior of one consumer results in a second non-coupon-redeeming shopper being stigmatized by...

Persistent link: https://www.econbiz.de/10005614143

Gender role and social power in African and North American advertisements

Huhmann, Bruce A.; Argo, Jennifer J. - In: Advertising in developing and emerging countries : the …, (pp. 271-285). 2011

Persistent link: https://www.econbiz.de/10009261705

Literacy matters in marketing

Huhmann, Bruce A. - In: The international journal of bank marketing : IJBM 35 (2017) 5, pp. 558-582

Persistent link: https://www.econbiz.de/10011755756

She shares, but he does not : Gender differences in the sharing of charity‐related content on social networking sites

Guo, Wenxia; Main, Kelley J. - In: Canadian Journal of Administrative Sciences / Revue … 38 (2020) 1, pp. 5-16

Persistent link: https://www.econbiz.de/10012272839

Can Implicit Theory Influence Construal Level?

Bullard, Olya; Penner, Sara; Main, Kelley J. - In: Journal of Consumer Psychology 29 (2019) 4, pp. 662-670

Persistent link: https://www.econbiz.de/10012083038

An examination of the effects of activating persuasion knowledge on consumer response to brands engaging in covert marketing

Wei, Mei-Ling; Fischer, Eileen; Main, Kelley J. - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 34-44

Persistent link: https://www.econbiz.de/10003717274

Great expectations and broken promises : misleading claims, product failure, expectancy disconfirmation and consumer distrust

Darke, Peter R.; Ashworth, Laurence; Main, Kelley J. - In: Journal of the Academy of Marketing Science 38 (2010) 3, pp. 347-362

Persistent link: https://www.econbiz.de/10003986396

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