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Brand Positioning Strategies in Russia: Regional Differences in the Importance of Corporate Endorsement and Symbolic Brand Attributes
Jakubanecs, Alexander; Supphellen, Magne - In: Journal of East-West business 16 (2010) 4, pp. 286-303
Persistent link: https://www.econbiz.de/10008744954
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Determinants of core value behavior in service brands
Thorbjørnsen, Helge; Supphellen, Magne - In: The journal of services marketing 25 (2011) 1, pp. 68-77
Persistent link: https://www.econbiz.de/10008817106
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Blank endorsement: The added value of unknown corporate brands
Jakubanecs, Alexander; Supphellen, Magne - In: The journal of brand management : an international journal 19 (2012) 9, pp. 788-801
Persistent link: https://www.econbiz.de/10010009972
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Consumer Ethnocentrism When Foreign Products Are Better
Supphellen, Magne; Rittenburg, Terri L. - In: Psychology & marketing 18 (2001) 9, pp. 907-928
Persistent link: https://www.econbiz.de/10006977642
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Can advertisements for brand extensions revitalise flagship products? An experiment
Supphellen, Magne; Eismann, Øivind; Hem, Leif E. - In: International journal of advertising : the quarterly … 23 (2004) 2, pp. 173-196
Persistent link: https://www.econbiz.de/10008117319
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Consumer Participation in Coproduction: "I Made It Myself" Effects on Consumers' Sensory Perceptions and Evaluations of Outcome and Input Product
Villads Troye, Sigurd; Supphellen, Magne - In: Journal of marketing 76 (2012) 2, pp. 33-47
Persistent link: https://www.econbiz.de/10009840022
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Consumers' perceptions of the dimensions of brand personality
Maehle, Natalia; Otnes, Cele; Supphellen, Magne - In: Journal of consumer behaviour : an international … 10 (2011) 5, pp. 290-304
Persistent link: https://www.econbiz.de/10009331976
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Entrepreneurship in Norway's economic and religious nineteenth-century transformation
Dalgaard, Bruce; Supphellen, Magne - In: Scandinavian economic history review 59 (2011) 1, pp. 48-67
Persistent link: https://www.econbiz.de/10008881297
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Servant leadership in marketing : a critical review and a model of creativity-effects
Zarei, Mohammad; Supphellen, Magne; Bagozzi, Richard P. - In: Journal of business research : JBR 153 (2022), pp. 172-184
Persistent link: https://www.econbiz.de/10013534003
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The impact of cultural variability on brand stereotype, emotion and purchase intention
Jakubanecs, Alexander; Supphellen, Magne; Helgeson, James G. - In: Journal of consumer marketing 40 (2023) 1, pp. 112-123
Persistent link: https://www.econbiz.de/10013536012