Public relations metrics : measurement and evaluation, an overview / Betteke van Ruler, Ana Tkalac Vercic, and Dejan Vercic -- Public relations methodology : should we bother (if it exists)? / Manfred Ruhl -- The nature of scholarly endeavors in public relations / Alenka Jelen -- Empirical...

1. Culture and public relations : formulating the relationship and its relevance to the practice / Krishnamurthy Sriramesh -- 2. Western classical rhetorical tradition and modern public relations : culture of citizenship / Robert L. Heath -- 3. In praise of hybridity : globalization and the...

Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Foreword -- Preface -- Acknowledgments -- Introduction -- Contributor Biographies -- I: Conceptual Foundations of Global Public Relations -- 1. Comparative Political Systems and Public Relations: An...

Purpose Why are excellent communication departments actually outstanding? The purpose of this paper is to address this question from a multidisciplinary perspective and identify two different strands of the excellence debate, one from general management and the other from public relations and...

This paper reports research results from a replication of the International Association of Business Communicators (IABC) ‘Excellence’ study of 30 Slovenian organisations. It has been theorised that the Excellence principles are generic throughout the world but that these principles must be...