The principal objective here is to describe conceptual and research tools for achieving deeper sense-making of what happened and why it happened -including how participants interpret outcomes of what happened and the dynamics of emic (executive) and etic (researcher) sense-making. This article...

Purpose ? The principal objective here is to describe conceptual and research tools for achieving deeper sense-making of what happened and why it happened ?including how participants interpret outcomes of what happened and the dynamics of emic (executive) and etic (researcher) sense-making....

The development of supplier loyalty and its potential application to the business-to-business settings has not been widely explored. Day (1969) cautions that loyalty viewed in terms of purchase decisions may not distinguish between loyalty and spurious loyalty. This study follows the composite...