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When brands resonate
Fournier, Susan; Solomon, Michael R.; Englis, Basil G. - In: Handbook on brand and experience management, (pp. 35-57). 2008
Persistent link: https://www.econbiz.de/10003788968
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Using knowledge management to gain competitive advantage in the textile and apparel value chain : a comparison of small and large firms
Englis, Paula Danskin; Englis, Basil G.; Solomon, Michael R. - 2009
Persistent link: https://www.econbiz.de/10003942058
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Knowledge management as competitive advantage: lessons from the textile and apparel value chain
Danskin, Paula; Englis, Basil G.; Solomon, Michael R.; … - In: Journal of knowledge management 9 (2005) 2, pp. 91-102
Persistent link: https://www.econbiz.de/10006017421
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Using Consumption Constellations to Develop Integrated Communications Strategies
Englis, Basil G.; Solomon, Michael R. - In: Journal of business research : JBR 37 (1996) 3, pp. 183-192
Persistent link: https://www.econbiz.de/10006739167
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Observations: The Big Picture: Product Complementarity and Integrated Communications
Solomon, Michael R.; Englis, Basil G. - In: Journal of advertising research 34 (1994) 1, pp. 57
Persistent link: https://www.econbiz.de/10006536626
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Personalisation of online avatars: is the messenger as important as the message?
Wood, Natalie T.; Solomon, Michael R.; Englis, Basil G. - In: International journal of internet marketing and … 2 (2005) 1-2, pp. 143-161
Persistent link: https://www.econbiz.de/10008116340
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ARTICLES - Response Latency Verification of Consumption Constellations: Implications for Advertising Strategy
Lowrey, Tina M.; Englis, Basil G.; Shavitt, Sharon; … - In: Journal of advertising : official publication of the … 30 (2001) 1, pp. 29-40
Persistent link: https://www.econbiz.de/10008119746
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To Be and Not to Be: Lifestyle Imagery, Reference Groups, and The Clustering of America
Englis, Basil G.; Solomon, Michael R. - In: Journal of advertising : official publication of the … 24 (1995) 1, pp. 13-28
Persistent link: https://www.econbiz.de/10008129213
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Using consumption constellations to develop integrated communications strategies
Englis, Basil G.; Solomon, Michael R. - In: Journal of Business Research 37 (1996) 3, pp. 183-191
Persistent link: https://www.econbiz.de/10005465612
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Knowledge management as competitive advantage: lessons from the textile and apparel value chain
Danskin, Paula; Englis, Basil G.; Solomon, Michael R.; … - In: Journal of Knowledge Management 9 (2005) 2, pp. 91-102
Purpose – The purpose of this research is to investigate knowledge management in the textile industry specifically through the relationships and interconnections of knowledge management systems, strategy and firm performance across the value chain. Design/methodology/approach – This research...
Persistent link: https://www.econbiz.de/10014879673