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Questions about formative measurement

Wilcox, James B.; Howell, Roy D.; Breivik, Einar - In: Journal of business research : JBR 61 (2008) 12, pp. 1219-1228

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Elicitation of product attributes in an evaluation context: A comparison of three elicitation techniques

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The influence of media on advertising effectiveness: A comparison of internet, posters and radio

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Questions about formative measurement

Wilcox, James B.; Howell, Roy D.; Breivik, Einar - In: Journal of business research : JBR 61 (2008) 12, pp. 1219-1229

Persistent link: https://www.econbiz.de/10008880228

Questions about formative measurement

Wilcox, James B.; Howell, Roy D.; Breivik, Einar - In: Journal of Business Research 61 (2008) 12, pp. 1219-1228

A growing body of literature addresses the issue of formative measurement. However, questions remain regarding the nature of formative measures, their properties, and their usefulness, especially in the context of theory testing and structural equations modeling. This paper poses an incomplete...

Persistent link: https://www.econbiz.de/10005477772

Questions about formative measurement

Wilcox, James B.; Howell, Roy D.; Breivik, Einar - In: Journal of business research : JBR 61 (2008) 12, pp. 1219-1228

Persistent link: https://www.econbiz.de/10008137862

Launching innovations

Thorbjørnsen, Helge - In: Innovating for trust, (pp. 372-382). 2017

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Getting too personal : reactance to highly personalized email solicitations

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Persistent link: https://www.econbiz.de/10003666100