Brun, Alessandro; Castelli, Cecilia; Karaosman, Hakan - In: Journal of Fashion Marketing and Management: An … 21 (2017) 4, pp. 544-563
Purpose Globalization and advanced manufacturing capabilities changed industrial dynamics. To this end, not only were new retail concepts developed to broaden the distribution toward larger consumer bases, but alternative ways were also sought to reorganize supply networks for a balance between...