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The impact of network size and financial incentives on adoption and participation in new online communities
Becker, Jan U.; Clement, Michel; Schaedel, Ute - In: The journal of media economics 23 (2010) 3, pp. 165-179
Persistent link: https://www.econbiz.de/10008823249
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Marketing-Controlling von Abonnements im Verlagsgeschäft
Henning, Uwe; Weizmann, Meinhard; Clement, Michel; … - In: Controlling & Management review / Sonderheft : ZfCM : … (2005) 2, pp. 70-77
Persistent link: https://www.econbiz.de/10003144816
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Managing the online-crowd : motives of engagement in user-generated content
Schaedel, Ute; Clement, Michel - In: Journal of media business studies 7 (2010) 3, pp. 17-36
Persistent link: https://www.econbiz.de/10010098022
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The Impact of Network Size and Financial Incentives on Adoption and Participation in New Online Communities
Becker, Jan; Clement, Michel; Schaedel, Ute - In: Journal of Media Economics 23 (2010) 3, pp. 165-179
The success of online communities depends heavily on the providers' abilities to motivate potential users to adopt the service and to actively participate. Because research in this field of media economics is rare, especially with regard to newly established communities, this study analyzes what...
Persistent link: https://www.econbiz.de/10008674655
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Piraterie in Peer-to-Peer-Netzwerken
Becker, Jan U.; Clement, Michel; Schusser, Oliver W. - In: Ökonomie der Musikindustrie, (pp. 211-224). 2008
Persistent link: https://www.econbiz.de/10003777272
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Interaktives Fernsehen
Clement, Michel; Becker, Jan U. - In: Marketing mit interaktiven Medien : Strategien zum …, (pp. 41-55). 2001
Persistent link: https://www.econbiz.de/10002110359
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Dynamics of illegal participationn in peer-to-peer networks : why do people illegally share media files?
Becker, Jan U.; Clement, Michel - In: The journal of media economics 19 (2006) 1, pp. 7-32
Persistent link: https://www.econbiz.de/10003283945
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Messung von Zahlungsbereitschaften und ihr Einsatz für die Preisbündelung : eine anwendungsorientierte Darstellung am Beispiel digitaler TV-Programme
Albers, Sönke; Becker, Jan U.; Clement, Michel; … - In: Marketing : ZFP ; journal of research and management 29 (2007) 1, pp. 7-22
Persistent link: https://www.econbiz.de/10003415616
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Entrepreneurial Marketing in Online-Netzwerken
Barrot, Christian; Becker, Jan U.; Clement, Michel - In: Entrepreneurial marketing, (pp. 5-25). 2011
Persistent link: https://www.econbiz.de/10009379638
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The impact of pre- and post-launch publicity and advertising on new product sales
Burmester, Alexa B.; Becker, Jan U.; Heerde, Harald J. van - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 408-417
Persistent link: https://www.econbiz.de/10011428886