Weder die theoretischen Betrachtungen noch die Ergebnisse einer Vielzahl empirischer Studien lassen eine eindeutige Aussage hinsichtlich der Vorteilhaftigkeit der Pionierrolle zu. Die Analyse der methodischen Entwicklungen und der ermittelten Pionierwirkungen zeigen, daß die Pionierrolle per se...

Driven by the pressure to permanently release a large number of books, publishers have to allocate limited advertising budgets across the wide range of newly released books. As in many creative industries, publishers often focus their advertising activities on potential top sellers written by...

Several legal music download services, including some that are free (e.g., Spotify), are now available to consumers. These services may be viewed as "new service interventions" that could potentially <i>change the mental models</i> of consumers toward illegal file sharing and result in fewer downloads...