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Capacity planning through queueing analysis and simulation-based statistical methods : a case study for semiconductor wafer fabs
Liu, Jingang; Yang, Feng; Wan, Hong; Fowler, John W. - In: International journal of production research 49 (2011) 15/17, pp. 4573-4591
Persistent link: https://www.econbiz.de/10009259989
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Simulation-based transfer function modeling for transient analysis of general queueing systems
Yang, Feng; Liu, Jingang - In: European journal of operational research : EJOR 223 (2012) 1, pp. 150-166
Persistent link: https://www.econbiz.de/10009613988
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An expert with whom I can identify : the role of narratives in influencer marketing
Feng, Yang; Chen, Huan; Kong, Qian - In: International journal of advertising : the review of … 40 (2021) 7, pp. 972-993
Persistent link: https://www.econbiz.de/10012650614
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Optimal risk exposure and dividend payout policies under model uncertainty
Feng, Yang; Zhu, Jinxia; Siu, Tak Kuen - In: Insurance / Mathematics & economics 100 (2021), pp. 1-29
Persistent link: https://www.econbiz.de/10012622379
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Demystifying novelty effects : an analysis of consumer responses to YouTube videos featuring augmented reality out-of-home advertising campaigns
Feng, Yang; Xie, Quan - In: Journal of current issues and research in advertising 40 (2019) 1, pp. 36-53
Persistent link: https://www.econbiz.de/10012243105
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Taste and nutrition : the uses and effectiveness of different advertising claims in women's magazine food advertisements
Feng, Yang; Park, Jiwoo - In: International journal of advertising : the quarterly … 37 (2018) 3, pp. 482-501
Persistent link: https://www.econbiz.de/10011882021
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The key to 360-degree video advertising : an examination of the degree of narrative structure
Feng, Yang; Xie, Quan; Lou, Chen - In: Journal of advertising 48 (2019) 2, pp. 137-152
Persistent link: https://www.econbiz.de/10012201408
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Consumer responses to femvertising : a data-mining case of Dove's "campaign for real beauty" on YouTube
Feng, Yang; Chen, Huan; Li, He - In: Journal of advertising 48 (2019) 3, pp. 292-301
Persistent link: https://www.econbiz.de/10012201439
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The state of augmented reality advertising around the globe : a multi-cultural content analysis
Feng, Yang; Mueller, Barbara - In: Journal of promotion management : innovations in … 25 (2019) 4, pp. 453-475
Persistent link: https://www.econbiz.de/10012179038
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Ad creativity via augmented reality technology in online video ads : the differential role of novelty, message usefulness, and ad-consumer association
Feng, Yang; Xie, Quan - In: Journal of promotion management : innovations in … 25 (2019) 6, pp. 907-933
Persistent link: https://www.econbiz.de/10012179077