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Reply to the comments on "If advertising won't die, what will it be? Toward a working definition of advertising"
Dahlén, Micael; Rosengren, Sara - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 359-363
Persistent link: https://www.econbiz.de/10011591612
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Single versus multiple measurement of attitudes : a meta-analysis of advertising studies validates the single-item measure approach
Ang, Lawrence; Eisend, Martin - In: Journal of advertising research 58 (2018) 2, pp. 218-227
Persistent link: https://www.econbiz.de/10011884999
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Customer relationship vulnerability : a new concept in relationship marketing
Cénophat, Sadrac - 2018
Persistent link: https://www.econbiz.de/10011885009
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A meta-analysis into multiscreening and advertising effectiveness : direct effects, moderators, and underlying mechanisms
Segijn, Claire M.; Eisend, Martin - In: Journal of advertising 48 (2019) 3, pp. 313-332
Persistent link: https://www.econbiz.de/10012201444
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Consumer responses to homosexual imagery in advertising : a meta-analysis
Eisend, Martin; Hermann, Erik - In: Journal of advertising 48 (2019) 4, pp. 380-400
Persistent link: https://www.econbiz.de/10012201470
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On the interplay between consumer dispositions and perceived brand globalness : alternative theoretical perspectives and empirical assessment
Diamantopoulos, Adamantios; Davvetas, Vasileios; … - In: Journal of international marketing 27 (2019) 4, pp. 39-57
Persistent link: https://www.econbiz.de/10012132728
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Dynamic capabilities and employee participation : the role of trust and informal control
Wohlgemuth, Veit; Wenzel, Matthias; Berger, Elisabeth S. C. - In: European management journal 37 (2019) 6, pp. 760-771
Persistent link: https://www.econbiz.de/10012133988
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Gendering conversational humor in advertising : an evolutionary explanation of the effects of spontaneous versus canned humor
Ivanov, Lachezar; Eisend, Martin; Bayón, Tomás - In: International journal of advertising : the review of … 38 (2019) 7, pp. 979-999
Persistent link: https://www.econbiz.de/10012200363
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The more the merrier : dealing with a multitude of advertising effects : editorial
Eisend, Martin; Rosengren, Sara - In: International journal of advertising : the review of … 39 (2020) 2, pp. 187-190
Persistent link: https://www.econbiz.de/10012200477
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Mini-film advertising and digital brand engagement : the moderating effects of drama and lecture
Karpinska-Krakowiak, Malgorzata; Eisend, Martin - In: International journal of advertising : the review of … 39 (2020) 3, pp. 387-409
Persistent link: https://www.econbiz.de/10012200491