Consumer responses to homosexual imagery in advertising : a meta-analysis
Year of publication: |
2019
|
---|---|
Authors: | Eisend, Martin ; Hermann, Erik |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 48.2019, 4, p. 380-400
|
Subject: | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Homosexualität | Homosexuality |
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