Grey markets have troubled international businesses for many years. The main suppliers of grey-market goods are diverters, who obtain brand-owner's authorisation at one country and sells branded goods to a grey marketer at another country in which they are not authorised. This paper proposes a...

Grey markets have troubled international businesses for many years. The main suppliers of grey-market goods are diverters, who obtain brand-owner's authorisation at one country and sells branded goods to a grey marketer at another country in which they are not authorised. This paper proposes a...

Gray market activities have become global, occurring not only in less developed or volatile markets, but also in many well‐developed markets. Although the gray market problem has been discussed in the literature, pertinent research from a demand perspective remains scarce. This study...

Purpose – Innovation has attracted considerable interest in recent years in improving competitive advantage for both profit and nonprofit organizations. Service innovation offers the potential for substantially improving the performance, but performance gains are often obstructed by users'...