Consumer attitude toward gray market goods
Year of publication: |
2004
|
---|---|
Authors: | Huang, Jen‐Hung ; Lee, Bruce C.Y. ; Hsun Ho, Shu |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 21.2004, 6, p. 598-614
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Intangible assets | International marketing | Supply chain management | Consumer behaviour |
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