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Editorial-Analytical Transparency
Bradlow, Eric T.; Coughlan, Anne T. - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 403
Persistent link: https://www.econbiz.de/10008263151
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—Analytical Transparency
Bradlow, Eric T.; Coughlan, Anne T. - In: Marketing Science 28 (2009) 3, pp. 403-404
No abstract available.
Persistent link: https://www.econbiz.de/10008788149
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Marketing channel design and management
Coughlan, Anne T. - In: Kellogg on marketing, (pp. 232-257). 2010
Persistent link: https://www.econbiz.de/10008664279
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Distribution channel choice in a market with complementary goods
Coughlan, Anne T. - In: International journal of research in marketing : IJRM ; … 4 (1987) 2, pp. 85-97
Persistent link: https://www.econbiz.de/10001041166
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Editorial: Maximizing impact via database submissions
Bradlow, Eric T. - In: Marketing science : the marketing journal of the … 27 (2008) 4, pp. 541
Persistent link: https://www.econbiz.de/10003766050
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Editorial: Enticing and publishing the home run paper
Bradlow, Eric T. - In: Marketing science : the marketing journal of the … 27 (2008) 2, pp. 4-6
Persistent link: https://www.econbiz.de/10003709035
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Exploring repeated measures data sets for key features using principal components analysis
Bradlow, Eric T. - 2007
Persistent link: https://www.econbiz.de/10003541124
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Alliance structure and success in the global airline industry : an empirical investigation
Sullivan, Ursula Y. (contributor);  … - 2004
In this paper, we investigate the use of horizontal distribution alliances (HDAs) in the international airline industry. Airlines enter these alliances to effectively meet the needs of passengers in new and expanding markets. We apply transaction cost analysis (TCA) to develop a conceptual...
Persistent link: https://www.econbiz.de/10003730155
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The detail of drugs : horizontal distribution alliances in the international pharmaceutical industry
Sullivan, Ursula Y. (contributor);  … - 2004
Persistent link: https://www.econbiz.de/10003730160
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Channel management: structure, governance, and relationship management
Anderson, Erin; Coughlan, Anne T. - In: Handbook of marketing, (pp. 223-247). 2006
Persistent link: https://www.econbiz.de/10003335105